Why Fanbase Isn’t Failing

Sitting in a space titled “The Reason Fanbase is Going to Fail”, you might expect a pessimistic, doomsday discussion about all the reasons why the platform isn’t working. But instead, I found myself in a conversation that was bold, intellectual, necessary, and above all, a reflection of the growing pains that come with building something new and transformative.

Hosted by DonReshg, a speaker who preaches daily growth in health, wealth, relationships, and mindset, this room was packed with energy. With over 50 people actively engaged, the dialogue wasn’t just about predicting doom—it was about dissecting the platform’s current state, its opportunities, and the real work that needs to happen for it to thrive.

The truth is, these conversations happen frequently in social audio—at least once a week. And while it can feel exhausting to revisit the same themes, it’s part of the process. It’s necessary. Growth is not passive; it requires active dialogue, uncomfortable truths, and accountability. And that’s exactly what was happening in that room.

The Problem Isn’t Fanbase—It’s Us

A core theme that emerged from the discussion was this: Fanbase is a reflection of its users. We are the content. We are the engagement. We are the brand. And yet, we continue to invest time and energy into other platforms that do not offer us ownership, equity, or even fair compensation for our contributions.

Take TikTok, for example. The statistics laid out in the discussion were staggering:

30% of the Black population in the U.S. is on TikTok.
40% of the Hispanic adult population is on TikTok.
Only 20-25% of white Americans use TikTok.

Yet, who owns TikTok? Who profits the most? Who controls the algorithm, the visibility, and the monetization structure?

We build, we create, we influence, but we don’t own. That cycle is one we’ve seen time and time again, whether in music, film, fashion, or digital platforms. Fanbase, founded by Isaac Hayes III, offers something different: a Black-owned platform where users can monetize their content immediately, not after jumping through hoops and algorithms designed to exploit rather than empower.

So why do people hesitate?

Because we have been conditioned to believe that value is external. We invest in platforms that validate us through visibility, even if that visibility comes at the cost of ownership and financial return. We show up for billion-dollar corporations that don’t invest in us but are hesitant to pour into something we could collectively build.

The mindset shift needed isn’t just about Fanbase—it’s about how we see ourselves as creators, consumers, and investors.

Ownership vs. Exposure

One of the most powerful moments in the discussion was when someone broke down the monetization comparison between Fanbase and platforms like YouTube.

Fanbase takes 20% of your earnings. You keep 80%.
YouTube requires 1,000 followers and 4,000 watch hours before monetization even begins.
By the time most creators hit monetization thresholds on YouTube, the platform has already made thousands off their content.

And yet, people hesitate to put their energy into Fanbase, claiming they won’t make enough money. But let’s be real—how much were you making on TikTok before you had a massive following? How much were you earning on YouTube before crossing their arbitrary thresholds? Most people weren’t making anything, yet they poured time, effort, and resources into building their presence on those platforms.

The fundamental difference is Fanbase starts you off with ownership. From day one, you can monetize. From day one, you have the power to set your own price, whether it’s through content subscriptions, exclusive posts, or social audio rooms. The infrastructure exists. The challenge is whether we are willing to embrace it fully.

The Role of Blockchain & Future-Proofing the Platform

Another strong argument raised in the room was about future-proofing Fanbase with blockchain technology.

We’re already seeing the shift:

PlayStation’s upcoming GTA 6 is integrating cryptocurrency for in-game transactions.
The entertainment industry is moving toward NFTs and blockchain-based content ownership.
Web3 and decentralized platforms are slowly disrupting the traditional tech landscape.

The question is: Will Fanbase adapt fast enough?

If Fanbase integrates blockchain technology, it could become the first mainstream social media platform where creators have full ownership and authentication over their content. This would mean:

No content theft. If someone tries to screenshot or reupload your work, blockchain would prevent it from being stolen.
Instant payments. Crypto integration could allow for direct, secure transactions without the limitations of traditional banking systems.
A true digital economy. Imagine an ecosystem where Fanbase users can buy, sell, and trade digital assets directly on the platform.

This is where vision meets execution. It’s one thing to talk about the potential of Fanbase—it’s another to act on it. And that brings us to the next point.

From Conversations to Action

One of the major takeaways from this discussion was that conversation alone isn’t enough. If we truly want to see Fanbase grow, we need an organized, collective effort.

Here’s what that looks like:

Onboarding New Users. If every active Fanbase user invited five new people and helped them get started, the user base would multiply exponentially.
Content Consistency. It’s not just about being on the app—it’s about showing up with quality content. Whether it’s social audio, exclusive posts, or live streams, we need to contribute actively.
Monetization Strategy. Understand how to maximize Fanbase’s monetization tools. Experiment with tiered subscriptions, paywalled content, and live engagement strategies.
Education. A lot of people don’t fully understand how to use Fanbase effectively. Hosting tutorial rooms, live Q&As, and strategy sessions can help close that knowledge gap.
Cross-Promotion. Fanbase users should be promoting Fanbase—not just Instagram, TikTok, or YouTube. Drive traffic where you can monetize fully.

Final Thoughts: Fanbase is Us

Fanbase isn’t failing. Fanbase is growing, and growth is uncomfortable.

Growth requires us to unlearn bad habits, embrace new paradigms, and take responsibility for building what we want to see. The discussion in that room wasn’t about failure—it was about opportunity.

So, the real question isn’t whether Fanbase is going to fail.

The real question is: Are we willing to do what it takes to make it succeed?

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