5 Steps to Define Your Niche & Passion—Without Losing Yourself

By DaniMarie 1️⃣ Start with Your Lived Experience What have you lived through that others need to hear about? Your upbringing, your culture, your challenges, and your wins—these are the seeds of your niche. Don’t be afraid to draw from your community, your history, or your unique perspective. 2️⃣ Focus on What You Can’t Stop Talking About If you’re constantly breaking down hair care routines, debating sports, or teaching about generational wealth—pay attention. That’s your natural passion showing up. Build your content around that thing you could talk about for hours without getting bored. 3️⃣ Find the Overlap Between Your Story & Your Audience’s Pain Points Your audience doesn’t just want to hear your story—they want to see how it connects to their struggles. Are you helping them navigate corporate spaces? Build businesses? Heal from trauma? Think about how your passion solves a problem, fills a gap, or empowers your community. 4️⃣ Test It—Then Commit You don’t hav...